CU TV is the college TV station on Beverly Hills, 90210.
Mark Reese, a rich fellow senior whose father owns several news stations, becomes the general manager and programme director for CU TV and decides to recruit Brandon to be the news director. After some hesitation Brandon agrees and the two set about building their platform of Campus News. Tracy Gaylian gets hired as the anchor and later Donna Martin is hired as a weather person, with a fashion spin in a segment called 'Wardrobe Weather'. Following Reese's departure from CU, Brandon continues work at the station with Tracy and Donna, alongside a crew.